Quality Price Shield" scheme to be extended

On November 17, 2023, a price moderation agreement was signed between the French government, represented by Vincent Berton, Prefect Delegate for Saint-Barthélemy and Saint-Martin, and the Super U retailer. This "contract" guarantees consumers access to a selection of fifty fast-moving consumer goods at a maximum overall price of one hundred euros. The list includes essential foodstuffs, hygiene and household items, as well as children's products, all of which are essential to the daily lives of families. On Friday September 6, Vincent Berton met with the management of the retailer in Saint-Jean, to discuss the smooth operation of a scheme which is not compulsory in Saint-Barthélemy. Nevertheless, given the high consumer prices, its installation has not been in vain. The Price Quality Shield has led to price cuts," says Vincent Berton. Now we need to ensure that the public has a better understanding of the products concerned. "To this end, two leaflet distribution operations will be organized on Saturdays. However, as the company's co-directors Laura Falco and Pierre Aubin affirm: "We can see that it's working and that people have identified the display. So we're working on the assumption that we'll do it again next November. "
At the same time, the Super U directors point out that the products that have seen the biggest price rises over the past year are oils, coffee and... toilet paper. But everything has gone up very quickly in a very short space of time," remarks Pierre Aubin. So we're adapting by discontinuing certain products and replacing them with others. "While continuing to offer the fifty products on the BQP list at low prices.
Laura Falco and Pierre Aubin explain that they receive "eight to ten containers" a week from Saint-Martin, Guadeloupe and Sint Maarten (for products imported from Miami, USA). And when the products expire, they put them on display in an "anti-gaspi" bin or, for the "dry", donate them to the Red Cross.
Whatever the case, consumers can rest assured that the "quality-price shield" will continue for another year on Saint-Barthélemy. Only at Super U in Saint-Jean. The island's other retailers have declined to join the scheme.