A "strategic agreement" between the CTTSB and Air France

The Comité territorial du tourisme de Saint-Barthélemy has announced the signature of a "strategic agreement" with Air France for the year 2026. "The aim of this partnership is to boost Saint-Barthélemy's visibility in our main European markets, which are sensitive to authenticity, elegance and the French art of living.Narcisse Dupré-Paule, Deputy Director of the CTTSB, explains: "Thanks to this collaboration, we will be able to welcome artists, renowned chefs and talented musicians to our territory, particularly during flagship events such as the music festival and the Gourmet Festival, enriching the cultural experience offered to visitors and islanders alike. This agreement contributes to enhancing the image of Saint-Barthélemy as an exceptional destination, while promoting cultural and gastronomic exchanges. "Narcisse Dupré-Paule adds that the Comité wishes to pursue discussions with Air France "around a common strategy" in order to identify growth levers and optimize cooperation between the teams in the interests of the destination.