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The Tourism Committee is continuing its work to promote Saint-Barthélemy. On and off the island. A new chapter begins with the opening of the CTTSB's cultural season in the colors of Latin America. A project born of the desire to "showcase a destination close to our territory. This immersion in the history and culture of the countries making up Latin America will enable us to discover gastronomy, culture, dance, exhibitions and shows through unique and unforgettable experiences", explains the Committee. In fact, for this initiative, the CTTSB assures us: "For the first time, all the island's cultural associations and socio-professionals have come together".
While the primary aim is to showcase the various destinations in Latin America, it is also to promote Saint-Barthélemy's know-how and hospitality. The aim is to encourage a connection with the values of these countries. Customers from Latin America only represent 6% of the market in the low season," notes the CTTSB. But if they don't help balance the budget, this leads to higher rates during the high season. So we need to expand this market. "For the Committee, the most important thing is to establish a common thread. And this can be as simple as adding "a little touch" of Latin America to the mix.
"A common sense that goes beyond private interests".
To achieve this, the committee consulted all the island's tourism stakeholders. From hotels to restaurants and, of course, cultural associations. What's interesting is that we've managed to combine all our strengths," emphasizes the CTTSB. Working together, having a common sense that goes beyond private interests. "
It all starts with the Fête de la musique on June 21. The CTTSB intends to give it a Latin American flavour. But this should also be the case for the Gourmet Festival, Saveurs Caraïbes, the Jazz Festival, the Semaine du goût, and so on. Restaurants and hotels will also be doing their bit. For example, from March 20 to 22, the Barthélemy welcomes Alvaro Clavijo, Colombian chef and owner of Restaurante El Chato in Bogotá, who is a leading figure in modern Colombian cuisine. Latin America will be in the spotlight at our festivals, and chefs' cuisine will be present in many other establishments on the island," insists the CTTSB. This is a cultural season that must bring people together and offer experiences for everyone. "Exhibitions will also offer a glimpse into the art and history of Latin American countries.
In short, the Comité works in partnership with local players to integrate as subtly as possible a touch of Latin America, here and there. The end result is a multitude of experiences for islanders and visitors alike. At the same time, the latter can discover the various cultural events that punctuate life on the island. I'm very pleased with the work and proposals put forward by the CTTSB teams to showcase Latin America," says committee president Alexandra Questel. It's also about raising awareness of the importance of this clientele for the island. "So, each year, one of the regions that make up the heart of Saint-Barthélemy's visitor numbers will be in the spotlight.
