A campaign on a subject that is still taboo: mental health

It all started with a simple observation. During a regional seminar on mental health held in Guadeloupe, "psychiatrists noted that in Caribbean families, it is still often considered that if you are not well, you are crazy," explains Cécile Rubino Tessier. However, for the chair of the Collectivité's social affairs committee, simply acknowledging this observation is not acceptable. Consequently, after discussing the matter with territorial councilor Mélissa Lake, the decision to take action was made.

"Destigmatizing the subject"
The project will take the form of an awareness and information campaign. It will involve posters, a questionnaire, a collection of testimonials, and meetings, particularly with middle school students. "Even though young people generally don't have the same difficulties talking about their problems," says Cécile Rubino Tessier, "the aim of this campaign is to destigmatize the subject. Because we all go through it. There's always a time in your life when you're not doing well." In Saint Barthélemy, as elsewhere. "In Saint Barth, people think that everything is always fine, but there are many factors that can make this not the case," insists the elected representative. "A personal situation, a housing problem, multiple jobs, etc. We often talk about IQ, but we forget about EQ."

Dignity and well-being
For the poster campaign, Cécile Rubino Tessier reached out to the island's residents. "Young and old, to make it representative," she says. With slogans that convey a positive message. "Mental health is a common good," emphasizes the elected official. "At a time when our societies are being put to the test, it is essential to break down taboos, strengthen cooperation, and act collectively for the dignity and well-being of everyone."
Mental distress is often imperceptible. It can take the form of depression or, less frequently, lead to radical acts such as suicide. On November 6, health professionals came to Saint Barthélemy as part of Suicide Prevention Awareness Week in the Northern Islands. An evening of reflection was organized to discuss risk factors, warning signs, and support mechanisms for those affected. It was an opportunity to remind people of the existence of a national prevention hotline (3114), staffed by psychiatrists and specialized psychologists who are there to listen. There is also a "vigilance" system, which offers follow-up after a suicide attempt. For younger people, an app has been created. Called "Hope my list," it aims to boost the morale of people going through a difficult period.
A decline in mental health does not mean a descent into madness. Temporary psychological distress can be overcome by confiding in a healthcare professional. There are professionals on the island.
Cécile Rubino Tessier points out that, as was made clear during the seminar she attended in Guadeloupe, "mental health is not just about psychiatry." She adds: "It is everyone's business, in an inclusive, intergenerational and open-minded approach." In short, it is about dialogue. Talking, but also listening, in order to understand and support.